1980-1989

Ford Escort

Origin: The Ford Escort may have been introduced in 1969 but it wasn’t until the 1980s that it took the number one sales spot. The '80s saw two generations of Escort – the front-wheel drive Mk3 in 1980, followed by its facelifted replacement, the Mk4 in 1986 – along with plenty of desirable models like the RS1600i to ensure desirability. Many of the lesser models have been neglected and ignored over the years, so despite huge sales of more than 1.5 million cars, the remaining majority seem to be the exotic XR and RS models, which can also command huge prices

Purpose: it is considered at the time the class benchmark, and the car was launched with the advertising tagline "Simple is Efficient". It made to very simple not at all complex for the driver and yet be amazingly efficient. This was because Henry Ford wanted to make a simple yet efficient car for the public

Value: As said before even though it was made in the late 1960s but its success came in the 1980s where it was the most selling car of the decade, it the most sold car of the U.K. In December 1989 there were more than 1,500,000 registered Escorts. The Escort showed us that even though these muscle cars, suv, off road cars were taking over the simple public, the family car still ruled supreme.

Limitations: This car gives us zero information on what was going on in other things like battles,, it doesn’t tell us how it go such high sales. It doesn’t tell us how it was able to compete with other cars like dodge challenger, ford mustang etc.